Change or Die, by Alan Deutschman

All leadership comes down to is this…changing people’s behavior. Why is that so hard?

Science offers some surprising new answers.

Alan Deutschman’s “Change or Die” article appeared in Fast Company magazine in May, 2005. The popularity of the article triggered a far more in depth practical study and crystallization of his theory.
Two years later, Deutschman released the book. In Change or Die he shares and dissects six cases of significant and successful change--three business and three personal--and ties them neatly to his Relationship, Repeat and Reframe model.

This is a fast and enlightening read. As you study the cases, you’ll be inspired to put the model into practice for yourself.

To explore further, consider an in house workshop or luncheon presentation.  Entertaining, elightening presentation where you more about applying the concepts to your specific situation. Contact Us to schedule.

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