In a smart and small package, this bestselling author lays out everything you need to understand dips: How to identify the times that it's best to quit and move on and ways to recognize when, if you just stick it out, you can become the best in the world. Godin's advice helped me further sharpen an area of focus and helped me get a significantly better ROI on my time the past three weeks. You'll probably enjoy the following comment from the author's Blog:

I did a gig in New York today about the Dip and it went really well. Afterward, someone asked me a question about his new business.

I asked back, "if you accomplish that, will you be seen by your audience as the best in the world, or will you be seen as doing your best"

He didn't have to answer. He got it.

If you're doing your best, only your AYSO soccer coach cares. If you're the best in the world, the market cares. The secret, if you have limited resources don't we all is to make 'world' small enough that you can actually accomplish that.

Read The Dip. Then wait a few days and read it again. You'll appreciate the words of wisdom even more the second time. Contact Us  to learn how our processes can help you better APPLY what you learn.

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